Social Media Spec Tech
Consultez sur ce guide l'ensemble de nos specs techniques pour le lancement de votre campagne.
Facebook & Instagram Image Ads
Facebook Mobile Image Ads
Instagram Mobile Image Ads
Facebook Desktop
Image Ads
Dimension (HxL)
1:1 aspect ratio, 600x600 or greater
1.91:1 aspect ratio, 600x315 or greater
Formats supportés
JPG and PNG (non-animated)
GIF (up to 30 seconds, 15–20 fps, no looping)
Taille du fichier
Up to 150 KB
CONTENT REQUIREMENTS
Title: up to 25 characters
Description: up to 125 characters recommended, including spaces
Destination URL w/UTM Params (required): up to 1,024 characters
Call to Action select from 12 CTAs provided
Link Description: up to 25 characters
Display Link (optional): Up to 1024 characters
Facebook & Instagram Video Ads
Facebook Mobile Video Ads
Instagram Mobile Video Ads
Dimension (HxL)
Recommended length: 15-30 seconds
Note: Videos over 60 seconds cannot run on Instagram placements.
Aspect ratio: 16:9 or 1:1
Formats supportés
MP4 recommended
MOV also supported
Taille du fichier
Up to 1GB
CONTENT REQUIREMENTS
Title (required): up to 25 characters
Description (required): up to 125 characters recommended, including spaces
Call to Action: Select from 12 CTAs provided. Defaults to “Learn More”.
Link Description (optional): up to 25 characters
Display Link (optional): up to 1024 characters
Pour en savoir plus
Contactez-nous pour découvrir l'ensemble de nos solutions pour vous accompagner dans vos campagnes de communications digitales.